4 ms·
Blindly following A/B testing with no design judgment is an interesting idea, but difficult to truly do. At its extreme, it's just an interactive genetic algori
by mjn 14y ago
Blindly following A/B testing with no design judgment is an interesting idea, but difficult to truly do. At its extreme, it's just an interactive genetic algorithm. You start with a blank HTML page, and then you design it only by A/B testing, not by any human judgment. You generate elements through some kind of statistical process (maybe Markov chains trained on existing webpages), then you make every decision of what to include or exclude based on A/B testing.