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Excellent point. Blindly following A/B testing can lead to a good local maximum, but odds are it's not the market maximum. Radical redesigns and new business d
by kevinconroy 14y ago
Excellent point. Blindly following A/B testing can lead to a good local maximum, but odds are it's not the market maximum. Radical redesigns and new business directions can lead to even higher (or lower) conversions.
In my experience, the trick is finding the balance between optimization and strategy. Doing continuous testing along the way helps you find out what's working and what's not.
- reyan 14y agoIt reminds me of Fisher's theorem. [1] [1] http://en.wikipedia.org/wiki/Fishers_fundamental_theorem_of_natural_selection http://en.wikipedia.org/wiki/Fishers_fundamental_theorem_of_...
- kevinconroy 14y agoAgreed. Side note: HN removed the apostrophe from the Wikipedia URL, resulting in a 404. You can easily get to it via Google search link, though. https://www.google.com/search?q=Fishers+fundamental+theorem+of+natural+selection https://www.google.com/search?q=Fishers+fundamental+theorem+...