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I think most folks building websites should blindly follow A/B test results. There are no doubt situations where it's best not to, but introducing that possibi
by wavesarewet 14y ago
I think most folks building websites should blindly follow A/B test results. There are no doubt situations where it's best not to, but introducing that possibility means there are too many opportunities to make judgement mistakes.
- mjn 14y agoBlindly following A/B testing with no design judgment is an interesting idea, but difficult to truly do. At its extreme, it's just an interactive genetic algorithm. You start with a blank HTML page, and then you design it only by A/B testing, not by any human judgment. You generate elements through some kind of statistical process (maybe Markov chains trained on existing webpages), then you make every decision of what to include or exclude based on A/B testing.