3 ms·
The difference is between solicited and unsolicited paid promotions. Popova thinks there's an obvious difference which goes without saying. Bleymaier thinks the
by radley 14y ago
The difference is between solicited and unsolicited paid promotions. Popova thinks there's an obvious difference which goes without saying. Bleymaier thinks there's no difference and therefore attacked Popova for being morally bankrupt.
Sound about right?
- greyman 14y agoI would side more with Popova here regarding the aff links. She seems to having read hundreds and hundreds of books, and then she picks those which she found interesting and blog about them. But what I see a bigger problem is that her asking for donation is presented to the reader as something which keeps the site ad-free, while it seems to be just another revenue stream.
- cubicle67 14y agoThe deception seems not about how to classify affiliate links, but rather deliberately leading the reader to infer that the blog's only income source is donations
- radley 14y agoMaybe so. It all boils down to recommendation versus promotion. I hate ads yet I'm totally comfortable with affiliate links on blog, so I consider her site to be ad-free. Oddly, I don't like affiliate links in forums like HN.
- chobo 14y agoWhy do you think one is okay but not the other?
- deleted 14y ago[deleted]
- harlanlewis 14y agoI feel the same as grandparent, but it's a blurry line. Ideally, promoted ads should be recommendations. Buy more than just reach to a demo, instead ensure a qualified voice authentically highlights your benefits - more akin to social recommendations from friends than banner ads. This is rarely attempted in a world of publications that depend on ad volume and outsourced ad buyer supply, but examples exist. The webcomic Penny Arcade recently ran a Kickstarter to achieve freedom from ads, but found itself answering questions like "What if I love ads?" (http://www.penny-arcade.com/2012/07/20/what-if-i-love-ads http://www.penny-arcade.com/2012/07/20/what-if-i-love-ads) because they'd built a reputation of only advertising products they would feel comfortable endorsing even without an adbuy (can't find a direct link to when they talk about this, but it's out there somewhere).
- cubicle67 14y agoIt all boils down to recommendation versus promotion No, I think that's a sidetrack. The issue, at least how I read it, is saying to the dear reader "please donate as that's my only income source"* when it's not true. It's deliberately deceptive. What's odd is that there's nothing wrong, that I can see, with just being upfront about affiliate links - "Hey, want to support this blog? I get a small amount of money from any purchases made by clicking on the amazon links" * Yes, I realise that's not the words she's using, but it sure is the message that's conveyed