How many people will be buying their bourbon rather than a competitors' because they "decided to do the right thing"? How many people will be buying a competit

How many people will be buying their bourbon rather than a competitors' because they "decided to do the right thing"? How many people will be buying a competitor's bourbon because Makers "decided to do the wrong thing" and now, short of nontrivial research, one doesn't know what's in the bottle now? There are a lot of other bourbons on those upper shelves. And I still don't buy Belkin products because of that "replace random web-page requests with ads" router fiasco years ago.