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They didn't decide to do the right thing, they decided to do the wrong thing and backtracked. They've hurt their branding. They announced they were watering dow
by mmanfrin 14y ago
They didn't decide to do the right thing, they decided to do the wrong thing and backtracked. They've hurt their branding. They announced they were watering down their product. That hurts the image of 'high class'. To call this a PR move is to be blind to the enormous amount of backlash that has occurred due to the announcement.
- tptacek 14y agoIn the sense that all bourbon distillers control the final ABV of their product (cask-strength bourbons being swung the opposite direction, bottled at undrinkably high ABVs so customers can dilute them to taste), the term "watered down" is both strictly true and not very descriptive. Lots of bourbon is sold at 80 proof.
- mmanfrin 14y agoThis is not a comparison of Makers Mark vs all other Bourbons, this is a comparison of Makers Mark vs literally* watered down* Makers Mark.
- tptacek 14y agoAll bourbon is "watered down". Literally! It comes out of the barrel at an undrinkable ABV. When you say things like "literally watered down", you sound like that might be news to you.
- nmcfarl 14y agoI agree completely with this. As you point out the act is standard - but the outrage is evident in the usage of the phrase "watered down". (And it's been used repeatedly in different places across my news feeds). This means - to me at least - that they've totally lost this PR battle.