I've read a bunch of marketing books, and one thing I've learned is that you can do the equivalent of "push polling" with questions. When you ask "is thing X a

I've read a bunch of marketing books, and one thing I've learned is that you can do the equivalent of "push polling" with questions. When you ask "is thing X adjective Y?" you're basically saying "I think that X is Y". Personally, I find it a lot more honest if a person just comes out and owns their own assertion.