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I do (much lower scale) affiliate links and book reviews, mostly for the data, rather than the money. But my conversion rate is something like 23%. With a good
by aristus 14y ago
I do (much lower scale) affiliate links and book reviews, mostly for the data, rather than the money. But my conversion rate is something like 23%. With a good niche and qualified traffic (eg most traffic coming from people genuinely linking to you because the content is awesome and relevant) 10% is not impossible.
- jonknee 14y agoYour conversion rate from unique visitors to sales is 23%? What type of traffic are you talking about? That's absurdly high and would still be high for a site that directly sells something, let alone a site that has a link to a book.
- j_s 14y agoPeople that do the work to find these types of niches don't usually just announce them to the world on Hacker News.
- jonknee 14y agoThe amount of traffic is not a giveaway of the vertical. 23% of a 100 visits is something entirely different than 23% of 1,000,000 visits.
- j_s 14y agoWhen you said 'type' (of traffic) above I did not think that meant 'amount'. I do agree that amount of traffic is not a giveaway.
- jonknee 14y agoWell I meant both how much and what type (as in direct, referral, organic search engine, paid search engine, etc). 23% would be unbelievable for direct traffic like the blog in question has, but less so for search engine traffic (if you have links to what people were searching about they are many many times more likely to both click and convert than if they are just on their daily read through). He/she could also have meant 23% conversion as reported through Amazon which means 23% of the people who clicked ended up purchasing, also a much more believable number.