3 ms·

I'm not a drinker, so maybe this is a stupid question, but why can't they dilute their stock with ethanol instead of (or in combination with) water, so the proo

I'm not a drinker, so maybe this is a stupid question, but why can't they dilute their stock with ethanol instead of (or in combination with) water, so the proof is unchanged? They'd be diluting the flavor, of course, but that would happen in any case. No?

homosaur 14y ago
You can do that but then you're not Maker's anymore, you're McCormick.
Strang 14y ago
They would no longer be able to sell it as a "straight bourbon." Cutting it with ethanol would create a "blended whiskey."