it is indeed weird to copy someone less successful than you, but very often in software and web services, the simpler service wins - think wordpress over the bl

it is indeed weird to copy someone less successful than you, but very often in software and web services, the simpler service wins - think wordpress over the bloated CMSs of a decade ago, or SalesForce over SAP, or Adwords over Doubleclick - so maybe it makes sense.