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One other thing I think you should experiment with is time of day. There was another great post (not able to find the link yet, will update when I do) that talk

by dmor 14y ago

One other thing I think you should experiment with is time of day. There was another great post (not able to find the link yet, will update when I do) that talked about open rate being highest within the first few hours of sending regardless of the send time. I've always been a fan of sending between 3-6am, although I think I just took this as a rule of thumb from someone I worked with an never questioned it much. Would love to see a similar study on send times within the optimal range of days.

Samuel_Michon 14y ago
MailChimp has a neat page where they list the average open rates for the 5.5 million mailing lists people manage using MailChimp's platform: http://mailchimp.com/resources/research/ http://mailchimp.com/resources/research/ "Most emails are sent between Monday and Friday, with the highest volume on Tuesday and Thursday. More subscribers open email, however, on Wednesday and Thursday." "Subscribers are likely to open email after 12pm, and the most active hours are 2-5pm." "Your newest subscribers are your best subscribers. They’re most engaged immediately after signup, and then trail off over time." Those are averages though, your mileage may vary. For the newsletters I send out, Tuesday morning has proven to be the sweet spot. More information: http://kb.mailchimp.com/article/when-is-the-best-time-to-send-emails http://kb.mailchimp.com/article/when-is-the-best-time-to-sen...