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What I wanted to share was the fact that there was a noticeable difference to begin with, so it's something worth paying attention to. The exact pattern will d
by latitude 14y ago
What I wanted to share was the fact that there was a noticeable difference to begin with, so it's something worth paying attention to.
The exact pattern will depend on the audience. If it's VmWare emailing IT people, then the open rate is probably going to be the same through the workdays and zero on weekends. If it's some hobby stuff, then it'd be in reverse. For my particular project, it just happens that Saturday sucked, which is a good thing to know.
- timv 14y agoI certainly think that your experiment has value - my apologies if it came across any other way. - If nothing else, it shows that there is a difference, and the day you pick for your newsletter matters. - It seems that it would be helpful for other people to repeat your experiment (but stretch it to 7 days) to see what the results are for their readers. - The difference between the open rate and engagement rate is quite interesting.