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There is email campaign software available that tracks the open times on previous emails to each person on your list. The next time you send a newsletter to tha
by dantiberian 14y ago
There is email campaign software available that tracks the open times on previous emails to each person on your list. The next time you send a newsletter to that person, the email is sent at the optimal time for the person to open, read and interact with it. I forget what the software was but I always thought it was a great idea.
- WillyF 14y agoSailthru does this in addition to lots of other things.
- benihana 14y agoWhile at Bronto software (http://bronto.com/ http://bronto.com/), one of the features I worked on was just that. We called it Send Time Optimization, and from what I understand, it's not an unheard-of feature amongst email software providers.
- tommccabe 14y agoSilverpop has it & also calls it send time optimization. Allows for optimizing the send over 24 hours or 7 days.
- weeksie 14y agoCompletely off topic — you worked at Bronto? I did a short (like 1 or 2 day) contract to write a first pass at their Ruby client gem a couple years back. Seemed like nice guys. I get shivers thinking about Ruby and SOAP though. Eesh.