3 ms·
Weird. They spent so long working on the buy.com brand, and now they've chosen a new name - harder to remember, harder to type in. The meaning behind Rakuten, '
by dutchbrit 14y ago
Weird. They spent so long working on the buy.com brand, and now they've chosen a new name - harder to remember, harder to type in. The meaning behind Rakuten, 'optimism', doesn't really fit what they do either. I'd love to know who decided to rebrand buy.com to this, and why.
- Sayter 14y agoRakuten was chosen because that's the company that purchased buy.com in 2010. They're basically the Amazon of Japan.