Actually, considering that Rakuten is really trying to expand internationally, it is a really bold move to change the official language to get employees to look

Actually, considering that Rakuten is really trying to expand internationally, it is a really bold move to change the official language to get employees to look a bit over the horizon. Have you ever used the original japanese Rakuten site? It is incredibly awful, just like many other japanese sites, because in Japan the focus is on different things. But if you try to expand with this mentality to the west, you are going to fail and people will laugh at your crappy attempts. So actually, I think this move is incredibly smart.