I second this, when you are ambitious to build a global brand this makes totally sense. A generic domain can be a liability, because it's almost impossible to m

I second this, when you are ambitious to build a global brand this makes totally sense. A generic domain can be a liability, because it's almost impossible to make advertising for "buy". Isn't there Best Buy? Brand strategy is very interesting and complicated, Quickster was a bold attempt to boost the streaming platform.