I imagine that most of Buy.com's traffic is driven by the parent company's affiliate network, Rakuten LinkShare. Buy.com is prominently advertised throughout th

I imagine that most of Buy.com's traffic is driven by the parent company's affiliate network, Rakuten LinkShare. Buy.com is prominently advertised throughout the backend interface and it's clear that you should be pushing Buy.com as an affiliate. This finally explains to me why I've been seeing all the graphics for the Buy.com campaigns change to 'Rakuten Buy.com'. I didn't know that Buy.com is a Rakuten brand. Honestly, I didn't know it was a company outside of Rakuten LinkShare. TIL.