It's easier for English speakers to remember buy.com than rakuten (or whatever their name is). It's weird to go to buy.com and see a different name plastered a

It's easier for English speakers to remember buy.com than rakuten (or whatever their name is). It's weird to go to buy.com and see a different name plastered all over the screen. They have a right to call their business whatever they like, but for God's sake, why throw away a perfectly good brand?