I'm confused why anyone would think it would make it more profitable. You do understand that any content which is unencrypted is mind-numbingly simple to copy,

I'm confused why anyone would think it would make it more profitable. You do understand that any content which is unencrypted is mind-numbingly simple to copy, right? That's how bits work. If you think DRM stops any copying or piracy for digital media, you're very confused on how technology works.