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Just a warning: you are going to have a very difficult time marketing to retirees if that is your target market. Hacker News or blog spam through techy circles
by RyanZAG 14y ago
Just a warning: you are going to have a very difficult time marketing to retirees if that is your target market. Hacker News or blog spam through techy circles on Facebook is simply not going to cut it - you're going to need massive funding and do television, newspaper and physical signposts in order to hit any kind of critical mass for that audience.
Good luck, and may huge amounts of venture capital be with you!
- bloaf 14y agoMaybe you could convince kids (read: 20-somethings) that your invention is the perfect gift to buy for their parents.
- mtrimpe 14y agoOr you can get word of mouth working on a per-retirement-home basis...
- hayksaakian 14y agoOr go even more meta, and design a modern way of marketing to older people.
- deleted 14y ago[deleted]
- egb 14y agoIndeed. I make iPhone/iPad games that are somewhat aimed at seniors, and there is essentially zero point in my following the usual paths of hoping for reviews from gaming or iOS blogs that seniors don't even know exist. Word of mouth is my savior :-)