>The fact is, if it's trivial to clone data to the point that regular users can do it (Napster, etc), the business model for online rental vanishes. But it alr

>The fact is, if it's trivial to clone data to the point that regular users can do it (Napster, etc), the business model for online rental vanishes. But it already is more trivial than Napster, so if that's your bar, the business model for online rentals and digital sales would already have vanished. And yet Netflix and iTunes seem to be doing OK.