Google muscling in is a good thing, it means theres money to be made there. Why not say "Were simply going to kill google, they are way too big and way too slo

Google muscling in is a good thing, it means theres money to be made there. Why not say "Were simply going to kill google, they are way too big and way too slow. People will appreciate the extra depth of our offering and our nimbleness, along with our highly attuned personal service. We don't have a huge marketing budget, so people only use our product because its so damn good." One can also gain traction by marketing the venture as a "David versus Goog^B^Bliath" battle - the public will empathize with the underdog.