"Good to Great" and "Built to Last" are both amazing books. But I do not recommend it to startup founders unless you're planning for an IPO. Both books were wri

"Good to Great" and "Built to Last" are both amazing books. But I do not recommend it to startup founders unless you're planning for an IPO. Both books were written to entice established corporations (GE, Sony, P&G, etc) not startups. CEO's of big companies will certainly find Jim Collins of much help, but us startup founders won't. Though, it is a definite read if you've some spare time on your hand :)