Imagine you are interviewing a salesperson. He doesn't have much experience, but he explains how he went door to door showing people his minivan. "You can drive

Imagine you are interviewing a salesperson. He doesn't have much experience, but he explains how he went door to door showing people his minivan. "You can drive it for free, I may make my money putting ads on the side, I may make my money charging referral fees to storage landlords, I'll figure it out later." A bunch of families sign up for a free membership in his "Minivan Club" and choose not to buy or lease a family vehicle. He's proven that he can sell, he says, so he'll come work for you and exercise the same magic. But what about those families? How are they going to go shopping or take their kids to school? He shrugs. "Money back if not satisfied," he quips.