It works best in magazines or newspaper layouts where the pull-quote exists outside of the normal eye-path when reading the article. Then you avoid the "Hey, I

It works best in magazines or newspaper layouts where the pull-quote exists outside of the normal eye-path when reading the article. Then you avoid the "Hey, I just read that" moment, but still pull people in who are leafing through. But, web pages are not typically laid out in such a way to allow for that.