"the CNN ride yesterday which contradicts Broder and certainly wouldn't have happened without the controversy" The CNN ride comes off as a cheap PR stunt now.

"the CNN ride yesterday which contradicts Broder and certainly wouldn't have happened without the controversy" The CNN ride comes off as a cheap PR stunt now. The "long game" was already lost when Musk proved himself incapable of handling a non-glowing review. There was a way for Tesla to spin this favorably and talk about their technological advancements (talk about the weather and how you should charge it in the cold, how technology in the car ensures that it will start after being in the cold overnight) but instead Tesla decided to go for the sensationalist angle. As many have discussed at length in other threads, the Broder account wasn't "sensationalist". It in fact is corroborated to a great extent by Musk's data. If Musk gave a civil reply acknowledging what happened without making it sound like a fake, we wouldn't have this conversation days later.