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I would say yes he is. The article is correct in its driving more traffic to the Broder site where people have to read what was said in the review. Most people
by at-fates-hands 14y ago
I would say yes he is. The article is correct in its driving more traffic to the Broder site where people have to read what was said in the review. Most people also will want to read the article in its entirety.
I also found myself looking for similar articles, wondering if indeed the car really does have problems or is it just poor publicity.
I found this article which linked to the original NYT article as well as Musk's rebuttal:
http://jalopnik.com/the-tesla-model-s-is-the-world-s-most-expensive-beta-te-5975010 http://jalopnik.com/the-tesla-model-s-is-the-world-s-most-ex...
The best way to avoid MORE negative PR is too simply ignore the bad PR you are getting. Had Musk simply said, "Eh, whatever, it was a bad review, I know what my cars are capable of." and left it at, people wouldn't care. Once you start defending your product so vigorously, it makes it seem like maybe there is something to the claims and negative reviews.
- VonGuard 14y agoVery true. It really doesn't matter whether Border lied or screwed up or anything. Musk gave him more free PR than Tesla would have gotten from a good review. It's ooooh so tempting to get into a fight when someone slanders your company, but it's almost always the worst decision you can make. If you're going to sit down and pick apart someone else's writing, data point and word by data point and word, you're going to be under the exact same scrutiny. And, now, everyone who reviews the Tesla will want to test it out in cold weather, just to be sure.