A killer feature of Google Now that was actually helpful (no, baseball scores don't count) is when it detects you are traveling. I had a receipt from EventBrit

A killer feature of Google Now that was actually helpful (no, baseball scores don't count) is when it detects you are traveling. I had a receipt from EventBrite in my Gmail for a conference in Chicago. The day I drove up there, Google Now knew about the trip (I didn't even add it to my calendar) and had downloaded the trip directions. When I lost 4G on the way, it was pretty awesome to have the map available offline. I usually print off directions as a backup, but I had forgotten this time and Google Now really helped me. Just one anecdote, but it completely sold me on Google Now.