Yes, he picked a fight. This is an effective PR method, though it would be better if it wasn't. It will make some people rally to his cause more, and it will t

Yes, he picked a fight. This is an effective PR method, though it would be better if it wasn't. It will make some people rally to his cause more, and it will turn some people off (likely the ones who wouldn't buy the cars anyway). If you wanted to criticise the response you could call it cynical, but I think you'll agree that's a long way from being childish.