Avinash Kaushik's books "Web Analytics: An Hour a Day" (beginner) and "Web Analytics 2.0" (advanced) are often recommended as accurate and comprehensive no-nons

Avinash Kaushik's books "Web Analytics: An Hour a Day" (beginner) and "Web Analytics 2.0" (advanced) are often recommended as accurate and comprehensive no-nonsense books. On the more general topic of SEO, there is seomoz's beginners' guide [1]. [1] http://www.seomoz.org/beginners-guide-to-seo http://www.seomoz.org/beginners-guide-to-seo