I guess my thinking on thousands of acres is that management of people starts to become an issue. Keeping track of what your employees have done, and should do

I guess my thinking on thousands of acres is that management of people starts to become an issue. Keeping track of what your employees have done, and should do next, is something that needs to be communicated anyway. Whether FarmLogs beats the two-way radio remains to be seen, but I think there is potential there. Of course there is competition in that space too. John Deere has an integrated management solution on this level built right into their equipment from the factory. It actually looks very slick, reporting all kinds of data that FarmLogs will struggle to access without the same level of integration. I expect it is a little too costly for the average sized farm though, which is where FarmLogs may fit in. I do think they have hit the mark on grain storage management. While that is not a big problem on my farm, as we send all our grain straight to the elevator, it is a real problem other farms have. It is a request I have heard many farmers make. That is data that is easy to lose track of and one you want to have at your fingertips. I'm quite keen to watch where they take the company. I think they could use what they have as a good starting point to solve some of the deeper problems in the industry.