Seems a little hypocritical to plug your book in a blog post that's ready-made for the social media he criticizes. The, admittedly great, tweetable quote about

Seems a little hypocritical to plug your book in a blog post that's ready-made for the social media he criticizes. The, admittedly great, tweetable quote about the celebrity chef is already bold so the hurried blogger doesn't even have to read the article. Agree 100% with the content, though.