This is NoSQL at startups in a nutshell. A master-slave vertical scaling database won't work when we're the size of twitter, so we're going to settle for a shod

This is NoSQL at startups in a nutshell. A master-slave vertical scaling database won't work when we're the size of twitter, so we're going to settle for a shoddy user experience while we customize the hell out of it. Heroku gets away from this with Postgres and hopefully they can get away from this with their load balancing too.