Wyoming and California have similar (when compared to the primary price driver) overheads in airing any given commercial, the price differences are mostly going

Wyoming and California have similar (when compared to the primary price driver) overheads in airing any given commercial, the price differences are mostly going to be market driven, and the 10k eyeballs in California won't end up costing as much as what you'd have to pay for 10k eyeballs in Wyoming.