Do you have your email program open with 8 different mailboxes, one for each project you want to receive communications about? I doubt you do. Notifications li

Do you have your email program open with 8 different mailboxes, one for each project you want to receive communications about? I doubt you do. Notifications like these are conceptually a queue of stuff that requires your attention. There is no point in separate notifications into multiple queues, they are all equally important. If project A is throwing a fit, it doesn't matter if I'm currently working on project B, it needs my attention. I don't know Hipchat, but with Campfire and Propane, each chat is designed to be in a separate window/tab. If you bury the room behind a kind of modal selector (as seems to be the case, there's a sidebar with each room?), that's really no better. After all, if I've focused project A and project B starts blinking, I need to switch there. That's an unnecessary switch when all I want is a queue of items to read. (And no, email is way too heavy for this, and I don't want it interleaved with my regular email. We used to use email, those were bad times.) It's not unusual for all projects to have incidents during a day, whether it be deployment information, exceptions or monitoring alerts.