If those are ads, per FTC rules they need to be marked as ads. "Recommended Content" does not = ads, if anything it equals a false endorsement, which is mislabe

If those are ads, per FTC rules they need to be marked as ads. "Recommended Content" does not = ads, if anything it equals a false endorsement, which is mislabeling, something worse than an omission by some respects. Some one decided "Whats this?" is all they needed. That might be more passable if it was hosted on a site which they own, but its not, its being syndicated to countless other publishers, and in effect hijacking those publisher's own credibility.