I think it's a wholly useful meme. And I think the intention is not for it to educate those of us who understand the complexities of this business; rather, thos

I think it's a wholly useful meme. And I think the intention is not for it to educate those of us who understand the complexities of this business; rather, those who don't understand how companies can squeeze non-monetary value from users in exchange for a "free" service.