"He kept fielding from clients at the time was “can you help me make these videos go viral?” "No... but..." In search marketing, the question is "Can we get to

"He kept fielding from clients at the time was “can you help me make these videos go viral?” "No... but..." In search marketing, the question is "Can we get to top of Google?" And the answer can be yes if the client is willing to go pay-for-play (AdWords). So these guys basically built their own platform to do pay-for-play, I'm assuming.