If you intend to monetize, perhaps it might be best not to do it in a way that alienates or upsets your user base. That's the take away we should be looking at

If you intend to monetize, perhaps it might be best not to do it in a way that alienates or upsets your user base. That's the take away we should be looking at. Not that Ads are bad, not that monetization is bad, but: If you want a service to grow and to be profitable you need to be aware of how your shift from growing the user base to monetizing the user base doesn't lose the user base.