You're ignoring the part where this is an utterly unethical way of advertising regardless of how it came about. Them offering to share revenue makes it stink e

You're ignoring the part where this is an utterly unethical way of advertising regardless of how it came about. Them offering to share revenue makes it stink even worse. Even if it's 100% opt-in, they're basically trying to bribe their users into misleading their visitors. Terms like "benefit of the doubt" and "good faith" don't apply to companies that do business like that.