On first looks I'd say this is probably in violation of advertising regulations. In both Europe and the US there is a requirement for any advertisements to be

On first looks I'd say this is probably in violation of advertising regulations. In both Europe and the US there is a requirement for any advertisements to be clearly marked as advertisements and separated from other content. For the US see FTC 16 CFR Part 255 (Guides Concerning the Use of Endorsements and Testimonials in Advertising): http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf For the UK the ASA CAP rules: http://www.asa.org.uk/Rulings/Adjudications/Display-Code.aspx?CodeId={94A142F4-6CFD-44BC-80A6-2B01624492F5}&ItemId={747AEFC3-F2CE-4A69-B97C-110310A2E924} http://www.asa.org.uk/Rulings/Adjudications/Display-Code.asp...