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You keep talking about the 'value' of products and what they're 'worth'. Things are worth what people will pay for them. As nirvana pointed out, looking at onl
by twoodfin 14y ago
You keep talking about the 'value' of products and what they're 'worth'.
Things are worth what people will pay for them. As nirvana pointed out, looking at only the marginal production cost of something is highly misleading. Heinz makes about 36% gross margins [1], which is certainly good, but it's not as if they're seeing the 'value' of that '10x' markup. And lest you think the rest of their cost is advertising to fool people into spending too much on ketchup, their total marketing (not just ads) budget is only a few hundred million[2] (at least as of 2006) vs total revenue of over $10B.
[1] http://ycharts.com/companies/HNZ/gross_profit_margin http://ycharts.com/companies/HNZ/gross_profit_margin
[2] http://adage.com/article/news/heinz-ceo-boost-ad-spend-proxy-fight-forces-hand/110939/ http://adage.com/article/news/heinz-ceo-boost-ad-spend-proxy...
- pyre 14y ago| Things are worth what people will pay for them. If I pay $50 million for a forged Mona Lisa, does that mean that forgeries of the Mona Lisa are all worth $50 million?
- twoodfin 14y agoOf course not. Had you known it was a forgery, you wouldn't have spent $50 million. That would apply just as well to buying a bottle of Heinz ketchup tainted with rat poison. But people know what's in Heinz. They know what it tastes like. They keep buying it at the price Heinz and their grocer charges.
- tedunangst 14y agoIt means, at the time you bought, you thought the painting was worth $50 million. Later, when you discover it's not, you'll be less likely to buy anything else from that art dealer. Same as anything else in life. People keep buying ketchup because ketchup remains valuable to them, even at $2 a bottle.
- logn 14y agoIn addition to the Heinz margins, most grocers rely on only 1% margins.