It certainly feels somewhat disingenuous to mention nothing, of what arguably should be, the central discussion point: The Model S (more specifically the car's

It certainly feels somewhat disingenuous to mention nothing, of what arguably should be, the central discussion point: The Model S (more specifically the car's Li-Ion battery pack) performs unusually poorly in frigid conditions. When reading the article I found it interesting that for the data points relating to the NYT test drive he speaks in precise and specific numbers. When discussing the vehicles in cold climates (Norway and Sweden) he speaks in "per capita" and "half", but never mentions exact numbers. The cold weather battery issue is certainly something not worth glassing over. It doesn't have to be a deal-killer for the car, but is probably something that they shouldn't try to politic around. It's not like a firmware upgrade is going to suddenly circumvent a chemical/physics issue with the battery, so just be up front about the current state of the battery technology.