I think the aggressive tone is warranted. Electric cars are still very much looked upon as an oddity, and Tesla has a lot to prove before they can achieve mass-

I think the aggressive tone is warranted. Electric cars are still very much looked upon as an oddity, and Tesla has a lot to prove before they can achieve mass-market appeal. One of the most respected newspapers in the country doing a hit piece on their product deserves to be addressed hard and fast - to do any less would be a disservice to his company and to his shareholders. It's arguable that this article could have done Tesla significant financial harm. If I was Musk, I'd go for the kill and demand Broder's head on a platter alongside a published apology from the editor disavowing the review. There's no room for a lukewarm response here - the response needs to be loud, obnoxious, and the fallout needs to be messy to ensure that the rebuttal gets the same coverage as the initial damaging review.