> I think that a more cool, professional approach could have given Tesla a very big PR boost as the more mature company in the situation. That would be the cas

> I think that a more cool, professional approach could have given Tesla a very big PR boost as the more mature company in the situation. That would be the case in a more perfect world. However, rebuttals usually get only a small fraction of the eyeballs of the original piece. So unless you go on an all out war and escalate to an absurd degree nobody will hear of your rebuttal and presume your guilt. This fight is unbelievably lopsided. If Tesla didn't log everything they would have been completely unable to defend themselves. Now that they have logs and can prove what happened they still have to worry about people thinking "where there's smoke there's fire" and they still have to worry about reaching enough people with their rebuttal.