Given how bold the claims are, I'd say it'd be best if Heroku reacted quickly, indeed. Cause right now, it seems that the author is either not understanding how

Given how bold the claims are, I'd say it'd be best if Heroku reacted quickly, indeed. Cause right now, it seems that the author is either not understanding how Heroku works or ignoring important specifics/nuances inherent to their "secret-sauce" algorithms. Whether the analysis done in the article is sound or the author is actually pushing an agenda remains to be discussed and the sooner the better. I'm also quite wary of the incentive a 20K monthly bill would give you to try and shake Heroku down for a rebate. By the way, the figure in itself seems very high, but out of context it's impossible for me, the reader, to evaluate if that's actually good money or not. Maybe other solutions (handling everything yourself) would actually be WAY more costly, maybe Heroku actually provides a service that is well-worth the money or maybe the author is right and it's actually swindling on Heroku's part, no way to know.