Marginal cost for a software copy isn't high enough to make a $10 price bump and some DLC result in twice the profit. I don't think DLC is that big a factor exc

Marginal cost for a software copy isn't high enough to make a $10 price bump and some DLC result in twice the profit. I don't think DLC is that big a factor except on the mega-hits that people play online for a year after purchase.