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Not earth-shattering news, but significant considering Apple's steadfast resistance to price drops historically. Apple has very rarely dropped prices on anythin
by potatolicious 14y ago
Not earth-shattering news, but significant considering Apple's steadfast resistance to price drops historically. Apple has very rarely dropped prices on anything, choosing always to replace it with a newer model at the same price.
Apple moving something away from a long-standing pricepoint is, IMO, noteworthy.
Though in this case, perhaps inevitable - the retina pricepoint was never sustainable.
- mikeash 14y agoWhen was the last time Apple actually dropped prices on an existing model (perhaps with speedbump) rather than e.g. introducing a new one that happens to be cheaper? Maybe I'm forgetting, but I think the last time may have been the original iPhone, which went from $600 to $400 and angered a lot of early purchasers.
- Samuel_Michon 14y agoOn June 11, 2012, Apple lowered the price of the base model Mac Pro, from $2899 to $2499. It increased the RAM from 3GB to 6Gb, but that was all. http://www.everymac.com/systems/apple/mac_pro/specs/mac-pro-quad-core-3.2-mid-2010-nehalem-specs.html http://www.everymac.com/systems/apple/mac_pro/specs/mac-pro-...
- mikeash 14y agoDuh, I should have thought of the Mac Pro. That last "bump" was notoriously bad, but I didn't realize the price had dropped too. Any others?
- Samuel_Michon 14y agoNone as recent, but here's one more: On October 14, 2008, Apple lowered the price of the base model MacBook, from $1099 to $999. It upgraded the Combo Drive to a SuperDrive, but that was all. http://www.everymac.com/systems/apple/macbook/specs/macbook-core-2-duo-2.1-white-13-early-2008-penryn-specs.html http://www.everymac.com/systems/apple/macbook/specs/macbook-... So yeah, it's pretty rare for Apple to lower prices on existing Mac models.
- sachingulaya 14y agoRetina macbooks don't have a long-standing pricepoint.