2 ms·
We want to make sure that the pricing only increases in small steps. Many of your users are not price sensitive, at all, and they have a very different definit
by patio11 14y ago
We want to make sure that the pricing only increases in small steps.
Many of your users are not price sensitive, at all, and they have a very different definition of what a "small increment" is as compared to you. For example, for a company which has 10 full-time devs, anything under $1,000 rounds to zero. If you tell them "Good news! Instead of asking for an extra $25 we ask only for an extra $5" you're telling them something which is not valuable to them at all, and it might actually be negatively valuable for them. (For example, if it causes you to make the app most responsive to the needs of people who think $25 is a lot of money instead of companies with 10+ employees.)