You're witnessing the evolution of a group-think! It starts off innocently enough, with people stating their opinion on various things, then a couple of opinion

You're witnessing the evolution of a group-think! It starts off innocently enough, with people stating their opinion on various things, then a couple of opinions become common and coalesce into one, until it is "reality". Then others build off of that truth and the process repeats itself until we have a complete narrative about something that is built upon nothing more than a series of speculative opinions. The internet and social networking in particular are big drivers of group-think; how can you possibly have an opposing opinion when the most retweeted bloggers have established a narrative that contradicts your own? Here's a speculative opinion of my own that goes against well-established facts as presented in this article: Apple does skeumorphic because Steve Jobs liked it. And when given a choice between designs, he favored the more skeumorphic ones. Designers noticed this and went into that direction. The design community, being overwhelmingly Apple fans, but also liking the flat trend, needed to create a narrative for when Apple was behind the times in design, hence this article.